Introduction
Electronic City has grown into one of Bangalore’s most important employment hubs. Thousands of professionals work in its tech parks, offices, and industrial units. Many of them want to live close to work without giving up the comfort of a well-planned home. That is where Assetz Ren & Rei comes in.
This new launch by Assetz Group sits on Gattahalli, close to Sarjapur Road, just a short drive from Electronic City. The project offers 3 BHK apartments only, spread across a boutique community of 218 homes. With around 73% open space and a clubhouse of about 12,000 sq.ft., it targets buyers who want a calm, low-density lifestyle near a busy job corridor.
If you are searching for a home that balances work, family life, and long-term value, this project deserves a close look. This blog covers everything you need to know: the location, the homes, the amenities, the developer, and the investment angle.
About Assetz Codename Paradise
Before the official name was announced, this project was known as Assetz Codename Paradise. The codename phase is common among reputed developers. It helps them test the market, gauge buyer interest, and fine-tune the final plan.
Assetz Codename Paradise generated steady buzz in Bangalore’s real estate circles. Buyers looking near Sarjapur Road and Electronic City showed strong interest because of the location and the boutique scale. Now launched as Assetz Ren & Rei, the project carries forward that early excitement with a clear plan: only 3 BHK homes, limited units, and a large share of open space.
The shift from codename to launch also brought clarity on pricing, configuration, and timelines. The project is RERA registered, which gives buyers a verified reference point. If you followed the codename phase, you will find the final version stays close to what was promised.
Project Details
Here is a quick snapshot of the project’s key facts.
- Project Name: Assetz Ren & Rei
- Location: Gattahalli, close to Sarjapur Road, Bangalore
- Developer: Assetz Group
- Project Status: New Launch
- Project Type: Boutique Residential Apartments
- Configuration: 3 BHK Apartments Only
- Total Homes: 218 Exclusive Residences
- Land Area: Approx. 3.8 Acres
- Total Open Space: Approx. 73%
- Carpet Area Efficiency: Approx. 75%
- RERA Number: PRM/KA/RERA/1251/446/PR/130225/007501
- Starting Price: ₹1.29 Crore* Onwards
- Possession: Expected By 2029
- Planned Amenities: 20+ lifestyle amenities
- Clubhouse: Approx. 12,000 sq.ft.
The numbers tell a simple story. Only 218 homes on 3.8 acres means fewer neighbours, less crowding, and more room to breathe. A single configuration keeps the community focused. Families with similar needs tend to build stronger neighbourhood bonds.
Carpet area efficiency of around 75% is a useful metric. It shows how much usable space you get compared to the super built-up area. Buyers should always check this number before booking any home.
The RERA number is listed above for verification. You can check it on the Karnataka RERA portal. The expected possession is by 2029, so the project suits buyers with a medium-term plan.
Location Advantages
Location is the strongest part of this project. Gattahalli sits close to Sarjapur Road, which connects to Electronic City, HSR Layout, and the Outer Ring Road. This makes daily commuting easier for tech workers.
Electronic City is one of Bangalore’s largest employment zones. It hosts major IT companies, biotech firms, and manufacturing units. Living nearby cuts travel time and reduces daily stress. Instead of spending hours in traffic, residents can spend that time with family.
Sarjapur Road has become a preferred residential corridor. It offers schools, hospitals, supermarkets, and restaurants within reach. The area also connects to Whitefield and Marathahalli via the Outer Ring Road.
The upcoming metro extension toward Electronic City is expected to improve connectivity further. Road widening and flyover projects in the region are also in progress. These infrastructure upgrades usually support long-term demand for homes in the area.
For daily needs, residents can rely on nearby markets and retail stores. For weekends, malls and entertainment zones in Electronic City and Sarjapur Road are within easy driving distance. The area suits both working professionals and growing families.
Another plus is the mix of industries. Electronic City is not dependent on a single sector. IT, biotech, electronics, and logistics all operate here. That diversity supports steady rental demand across market cycles.
Amenities
Assetz Ren & Rei plans 20+ lifestyle amenities for its residents. The clubhouse of about 12,000 sq.ft. will serve as the community’s social hub.
Planned amenities include:
- Swimming pool
- Fitness centre
- Yoga and meditation zone
- Indoor games room
- Multipurpose hall
- Children’s play area
- Landscaped gardens
- Jogging track
- Sports courts (Coming Soon)
- Co-working space (Coming Soon)
- Pet park (Coming Soon)
- Senior citizen corner (Coming Soon)
- Amphitheatre (Coming Soon)
- Barbecue zone (Coming Soon)
- EV charging points (Coming Soon)
Amenities marked “Coming Soon” are planned but not yet confirmed. Buyers should verify the final list at the time of booking. The developer will share the approved amenity plan during the agreement stage.
With 73% open space, the project gives priority to greenery and ventilation. This is a big change from dense projects where towers stand close together. Children get room to play. Adults get space to walk and exercise. The overall layout supports a healthier daily routine.
A boutique community also means amenities stay less crowded. With only 218 homes, the pool, gym, and clubhouse will serve a smaller group. That improves the experience for every resident.
Developer Overview
Assetz Group is a well-known name in Bangalore real estate. The company has delivered residential and commercial projects across the city. Its portfolio includes apartments, villas, and plotted developments.
The developer is known for thoughtful design and quality construction. Projects by Assetz often focus on open spaces, efficient layouts, and lifestyle amenities. The brand has built trust among homebuyers over the years.
Assetz also follows a transparent approach to approvals and documentation. Projects are RERA registered, which protects buyer interests. The company’s track record of timely delivery has strengthened its reputation.
For this project, the developer brings experience in the Sarjapur Road and Electronic City belt. Understanding the local market helps in planning homes that match buyer expectations. The 3 BHK-only format shows confidence in the demand for larger family homes in this area.
Buyers should still do their own research. Check past project reviews, visit delivered projects if possible, and review the RERA details. A good developer reduces risk, but due diligence always matters.
New Launch Advantages
Buying in a new launch has clear benefits. The biggest one is price. Early buyers often get the lowest rates in the project’s life cycle. As construction progresses and demand rises, prices usually increase.
A new launch also gives you more choice. With 218 homes, early buyers can pick preferred floors, views, and directions. Waiting until later may limit options to less desirable units.
Payment plans are another advantage. Many new launches offer flexible schedules linked to construction stages. This helps buyers manage cash flow instead of paying everything upfront.
You also get a brand-new home. There are no repairs, no old fittings, and no hidden issues. Modern designs, better ventilation, and updated amenities come standard. The home is built to current standards and codes.
Finally, new launches in growing corridors often benefit from infrastructure upgrades. As roads, metro lines, and social facilities improve, the area becomes more liveable and more valuable over time. Assetz New Projects in Bangalore often attract buyers for exactly this reason.
Nearby Landmarks
The project’s location offers access to several important landmarks. Distances below are approximate and based on general location references. Buyers should verify exact distances and travel times before deciding.
- Electronic City: This is the closest major employment hub. The project’s Gattahalli location keeps it within a short drive of the Electronic City phase 1 and phase 2 zones.
- Sarjapur Road: The project sits close to this key corridor, which links to HSR Layout, Bellandur, and the Outer Ring Road.
- Infosys and Wipro campuses in Electronic City: Major IT offices are located within the Electronic City belt.
- Narayana Health City: A well-known hospital in the Bommasandra area, accessible via the Electronic City route.
- Schools: Several schools operate in and around Sarjapur Road and Electronic City. Parents should visit and confirm admission policies directly.
- Malls and retail: Shopping and entertainment options are available in Electronic City and along Sarjapur Road.
- Kempegowda International Airport: Accessible via the Outer Ring Road and airport highway, though travel time depends on traffic.
- Outer Ring Road: Connects the area to Whitefield, Marathahalli, and North Bangalore.
These landmarks support daily life and long-term convenience. The mix of jobs, healthcare, education, and retail makes the location practical for families.
Investment Potential & ROI
Electronic City and Sarjapur Road have seen steady demand for housing over the years. The job base keeps growing, which supports rental demand. Professionals moving to Bangalore often look for homes near their offices.
A 3 BHK-only boutique project targets a specific buyer group: families and senior professionals. This segment usually stays longer as tenants, which reduces vacancy risk. Limited supply of 218 units also means less competition within the project.
The large open space and low density add to the project’s appeal. Buyers today prefer projects that offer room to breathe. This can support resale value over time.
Infrastructure projects in the region may add to the area’s attractiveness. Better roads and metro connectivity usually increase demand for nearby homes. However, timelines for such projects can change.
No one can guarantee returns. Real estate values depend on many factors, including the economy, interest rates, and supply in the market. Buyers should treat this as a long-term investment and plan accordingly.
That said, the combination of location, developer reputation, and limited inventory gives the project a reasonable foundation. Buyers looking at Residential Properties in Bangalore for end use or rental income may find this project worth evaluating.
Comparison With Other Projects
The table below compares Assetz Ren & Rei with typical 3 BHK projects in Bangalore. Competitor data varies widely, so the comparison uses general market patterns rather than specific project claims.
| Feature | Assetz Ren & Rei | Typical 3 BHK Project in Bangalore |
|---|---|---|
| Configuration | 3 BHK only | Mix of 2, 3, and 4 BHK |
| Total Homes | 218 | Often 400 to 1000+ |
| Land Area | Approx. 3.8 acres | Varies, often larger with more towers |
| Open Space | Approx. 73% | Often lower in dense projects |
| Density | Low, boutique | Medium to high |
| Clubhouse | Approx. 12,000 sq.ft. | Varies by project |
| Starting Price | ₹1.29 Crore* onwards | Varies by location and builder |
| Possession | Expected by 2029 | Varies |
| RERA | Registered | Mandatory for all projects |
| Location | Gattahalli, close to Sarjapur Road | Depends on project |
| Target Buyer | Families, senior professionals | Mixed buyer groups |
The main difference is scale. A boutique project with 218 homes offers a quieter environment. Larger projects may offer more amenities but also more crowding. Buyers should weigh what matters most to them.
Price is another factor. A 3 BHK-only project may cost more than mixed-configuration projects in the same area. But the buyer gets a more focused community and lower density. Whether that premium is worth it depends on personal priorities.
Other Upcoming Assetz Group Projects
Assetz has several projects in the pipeline across Bangalore. Here are three worth watching.
Assetz 18 & Oak
Assetz 18 & Oak is a residential project by Assetz Group. It offers thoughtfully designed homes in a growing part of Bangalore. The project targets buyers who want quality construction and good connectivity. Key facts include its location, configuration, status, price, RERA details, possession timeline, developer, land area, units, and towers. Buyers interested in Assetz projects should review the available details and verify current information before booking. The project follows the developer’s focus on open spaces and lifestyle amenities. It is part of the brand’s expanding presence in Bangalore’s residential market. For updated facts and availability, check the project page directly.
Assetz Codename Twin Lake City
Assetz Codename Twin Lake City is another upcoming project from the developer. It is currently in the pre-launch or planning stage. Details such as configuration, pricing, and possession are not fully confirmed yet. Buyers should wait for official announcements before making decisions. The project is expected to follow Assetz’s standards for design and amenities. Its name suggests a location near water bodies, which could add to its appeal. Keep an eye on official channels for verified updates. Do not rely on unverified information from unofficial sources.
Assetz 18 & Oak (Additional Note)
Assetz 18 & Oak remains a key project in the developer’s lineup. It reflects the brand’s approach to planning and execution. Buyers comparing options should look at location, configuration, and price together. Each project suits different needs. Visiting the site and reviewing RERA documents will help you decide.
Comparison Table
| Parameter | Assetz Ren & Rei | Typical Bangalore 3 BHK Project |
|---|---|---|
| Developer | Assetz Group | Various |
| Location | Gattahalli, close to Sarjapur Road | City-wide |
| Status | New Launch | Varies |
| Type | Boutique Apartments | Apartments |
| Configuration | 3 BHK Only | 2, 3, 4 BHK |
| Total Units | 218 | 400+ |
| Land Area | Approx. 3.8 Acres | Varies |
| Open Space | Approx. 73% | Varies |
| Carpet Efficiency | Approx. 75% | Varies |
| Clubhouse | Approx. 12,000 sq.ft. | Varies |
| Amenities | 20+ | Varies |
| Starting Price | ₹1.29 Crore* Onwards | Varies |
| Possession | Expected by 2029 | Varies |
| RERA | PRM/KA/RERA/1251/446/PR/130225/007501 | Mandatory |
This table helps buyers see the project’s positioning at a glance.
FAQ
1. Where is Assetz Ren & Rei located?
It is located at Gattahalli, close to Sarjapur Road, Bangalore. The site is near Electronic City, making it suitable for professionals working in the area.
2. What configurations are available?
The project offers 3 BHK apartments only. There are 218 exclusive residences in total.
3. What is the starting price?
The starting price is ₹1.29 Crore* onwards. Prices may change based on unit, floor, and time of booking.
4. When is possession expected?
Possession is expected by 2029. Buyers should check the RERA timeline for official dates.
5. Is the project RERA registered?
Yes. The RERA number is PRM/KA/RERA/1251/446/PR/130225/007501. You can verify it on the Karnataka RERA portal.
6. How much open space does the project offer?
The project has approximately 73% open space. It also plans 20+ lifestyle amenities and a clubhouse of about 12,000 sq.ft.
Conclusion
Assetz Ren & Rei is a boutique residential project in a strong location. Its 3 BHK-only format, 218 homes, and 73% open space set it apart from denser developments. The project sits at Gattahalli, close to Sarjapur Road, with easy access to Electronic City’s job hubs.
The starting price of ₹1.29 Crore* onwards places it in the premium segment. The RERA registration adds a layer of transparency. Expected possession by 2029 gives buyers a clear timeline to plan finances.
Assetz Group’s track record supports buyer confidence. The planned amenities and large clubhouse add lifestyle value. Infrastructure growth in the region may support demand over time.
That said, buyers should verify all details independently. Check the RERA documents, visit the site, and review the agreement carefully. Treat real estate as a long-term commitment. With the right approach, this project could be a good fit for families seeking a low-density home near Electronic
